SM Sebastian MachelInstructional Designer
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Built for the way corporate training actually gets used

Every engagement starts with the same question: what should people be doing differently when this is finished?

How It Runs

Four phases, every engagement

Role interviewsWhere the job and the manual disagree
Incident and error reviewWhich mistakes repeat, and who makes them
Existing material auditWhat to keep, what to cut entirely
SCENARIO 04 — DRAFT
Disclosure in a 1:1, manager response
3 options · consequence feedback
STORYBOARD · 12 SCENARIOS QUEUED
01
02
03
04
05
06
07
08
5 OF 8 MODULES BUILTSCORM 2004 TESTED
✓
Disclosures escalated to HR correctly
BASELINE 61% → 89% AT 90 DAYS
✓
Time to first unsupervised client call
BASELINE 21 DAYS → 13 DAYS
✓
Repeat findings at internal audit
TRACKED FROM LMS + CASE RECORDS
Phase 01

Find the decisions that go wrong

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Talk to the people doing it. I interview staff and the managers who see the errors, before reading a single existing slide.
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List the failure points. Every decision that gets made badly becomes a candidate. Everything else is content, not training.
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Agree the measure. We name the observable outcome now, so success is not decided after launch.
TYPICALLY 1 WEEK · 3–5 INTERVIEWS
Phase 02

Storyboard before anything is built

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One scenario per decision. Each opens on a situation from the job, with three plausible options and no giveaway wording.
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Feedback explains consequence. Learners see what their choice triggers downstream, not a right/wrong flag.
→
You sign off on paper. Changes are cheap at storyboard stage and expensive after the module is authored.
TYPICALLY 1–2 WEEKS · REVIEWED IN ONE PASS
Phase 03

Authored, tested, packaged

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Built in Rise or Storyline. Short modules, mobile-friendly, matched to your brand without fighting the tool.
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Tested in your LMS. SCORM 1.2 or 2004 packaged and confirmed working before handover, not after.
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Video where it earns its place. Synthesia for anything that will need re-recording when the product changes.
TYPICALLY 2–6 WEEKS · DEPENDS ON MODULE COUNT
Phase 04

Prove it changed something

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Check the agreed number. Disclosures escalated correctly, ramp time, repeat audit findings — whatever we named in Discover.
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Fix what underperformed. One revision round after real learners have used it, based on where they actually fail.
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Hand over the source. You keep the project files and the storyboard, so your team can update it without me.
AT 30 AND 90 DAYS POST-LAUNCH
Service 01

E-Learning Development

Built in Articulate Rise or Storyline. Interactive modules, branching scenarios, knowledge checks. SCORM-ready for any LMS.

Articulate RiseStorylineADDIE
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What's included
Content analysis and objective mapping before a single slide is built
Branching scenarios drawn from real decisions in the role
Knowledge checks that test application, not recall
SCORM 1.2 / 2004 package tested in your LMS
BEFORE

A 90-slide deck converted to a click-through module nobody remembers a week later.

AFTER

Short modules built around the decisions people actually make on the job.

Service 02

Onboarding Design

Structured 30-day paths that replace inbox chaos with a clear, self-paced experience. Role-specific and mobile-friendly.

Articulate RiseCanvaKirkpatrick
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What's included
Week-by-week path with clear milestones and owners
Role-specific tracks instead of one generic welcome course
Mobile-friendly delivery for field and frontline staff
Manager check-in prompts at day 7, 14 and 30
BEFORE

New hires piecing the job together from forwarded emails and hallway advice.

AFTER

A defined 30-day route where both the hire and the manager know what comes next.

Service 03

Compliance Training

Gamified, scenario-based compliance courses that people actually complete — not just checkbox modules.

StorylineRiseADDIE
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What's included
Policy translated into situations staff recognise
Consequence feedback rather than right/wrong flags
Audit-ready tracking and completion evidence
Refresh cycle planned so content does not go stale
BEFORE

Annual training clicked through at speed the week before the deadline.

AFTER

Courses where the scenario is close enough to the job that finishing means something.

Service 04

AI Video Training (Synthesia)

Professional AI avatar video series for product training, onboarding, and microlearning. Multilingual and updateable without re-filming.

SynthesiaCapCut ProCanva
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What's included
Scripted microlearning series, 2–4 minutes per topic
Multilingual versions from one source script
Brand-matched framing, captions and lower thirds
Updates shipped per release without a studio booking
BEFORE

Product videos that go out of date the moment the interface changes.

AFTER

A video library edited in an afternoon and republished in every language you need.